Personalized Travel – the Future of the Hotel Industry?
- GauVendi
- Dec 11, 2024
- 1 min read
From Standardized Rooms to Tailored Experiences!
Did you know that the hotel industry is on the brink of a major transformation? GauVendi partnered with the Fraunhofer Institute for Industrial Engineering IAO and the FutureHotel Innovation Network to explore a groundbreaking new model: Experience-Based Booking and Selling (EBBS).
This model takes Attribute-Based Booking (ABB) to the next level, using data and AI to create highly personalized room products tailored to individual guest preferences. Imagine offering your guests more than just a "room"—think personalized experiences like:
- Pet-friendly retreats with balconies and spa treatments
- Culinary adventures featuring local snacks and exclusive dining options
- Eco-friendly getaways that align with their values
Markus Mueller, GauVendi’s Managing Director, puts it perfectly: "At the point of sale, we want to sell experiences, not just price categories."
This approach isn’t just about guest satisfaction; it’s about unlocking new revenue streams and staying ahead in a competitive market.
Curious to learn more about the research and its impact on the industry? You can download it today: https://www.bookshop.fraunhofer.de/buch/futurehotel-business-potentials-of-experience-based-booking-and-selling/256149
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