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Personalized Travel – the Future of the Hotel Industry?

GauVendi

From Standardized Rooms to Tailored Experiences!


Did you know that the hotel industry is on the brink of a major transformation? GauVendi partnered with the Fraunhofer Institute for Industrial Engineering IAO and the FutureHotel Innovation Network to explore a groundbreaking new model: Experience-Based Booking and Selling (EBBS).


This model takes Attribute-Based Booking (ABB) to the next level, using data and AI to create highly personalized room products tailored to individual guest preferences. Imagine offering your guests more than just a "room"—think personalized experiences like:


- Pet-friendly retreats with balconies and spa treatments

- Culinary adventures featuring local snacks and exclusive dining options

- Eco-friendly getaways that align with their values


Markus Mueller, GauVendi’s Managing Director, puts it perfectly: "At the point of sale, we want to sell experiences, not just price categories."


This approach isn’t just about guest satisfaction; it’s about unlocking new revenue streams and staying ahead in a competitive market.


Curious to learn more about the research and its impact on the industry? You can download it today: https://www.bookshop.fraunhofer.de/buch/futurehotel-business-potentials-of-experience-based-booking-and-selling/256149


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